CRM: what are the benefits for your sales force?

Why use a CRM software for your sales activity?

What is a CRM?

A CRM software is the acronym of “Customer Relationship management”. This is a tool that brings together all customer data and commercial of a company in a single environment.

The CRM integrates various functionalities allowing the management of marketing actions, sales management, and after-sales service management.

Customer relationship management: the key element for a successful business strategy

CRM is the key element of a company’s commercial activity. Thanks to a CRM tool, sales representatives can take advantage of an optimized management tool which facilitates their daily work such as order taking, stock consultation, reporting, customer data etc.

With CRM software, your sales teams have a global view on their activity in real time and also on customer and prospect data in order to better achieve their goals.

Moreover, CRM system can be synchronized with your ERP system to share essential business data and facilitate information sharing between your business stakeholders.

5 benefits of a CRM system for your sales force

Investing in CRM software for your sales force has many benefits. We have selected 5 benefits for your sales teams :

Get to know your customers

CRM facilitates the access to information on your customer’s needs. Indeed, a CRM software allows you to centralize all the data of your prospects and customers in one place. Using a CRM for your sales staff allows you to benefit from a global view of the business.

Furthermore, CRM solution can be integrated into the cloud, which allows your teams to have access to all the data wherever they are at every moment on any device.

Build customer loyalty

Implementing a customer relationship tool in your company means choosing to implement a customer-centric strategy, which means that your customers’ expectations are placed at the heart of your concerns. You will thus be able to keep your customers happy.

CRM software for your sales force such as Microsoft Dynamics 365 CRM will help you improve your customer service. Satisfying your customers’ needs will help you build a good relationship and retain them until they become ambassadors for your company.

Generate new leads

The use of CRM for your sales staff allows you to attract new prospects. All prospects’ data is integrated into your CRM. Your prospects can take advantage of a detailed profile to easily start a commercial relationship.

You have the history of all physical, digital and telephone interactions with your prospects in order to better prepare your sales representatives. They have all the necessary information o, the needs, and desires of your future customers. Using a CRM software is the first step to turn your prospects into customers.

Optimize your sales processes

CRM software can help you to better manage your customer relationship management by automating your sales processes. Using a CRM tool for your sales force reduce repetitive tasks and manual lead tracking, allowing your sales force to focus on customer relations and prospecting.

CRM tool sends notifications to your sales staff if it needs. They can thus access history and key information to help them better manage customer relationships and avoid missing out on sales opportunities.

Increase your sales

The use of CRM by your sales staff is a time saver in the search for potential customers. Indeed, CRM allows you to better structure your sales actions, to select the right information, and to better prepare your meetings with prospects or customers.

Moreover, CRM solutions are connected to numerous prospection tools- telephone, mails, marketing automation solutions, calendars, social networks which makes your team more productive.

Thanks to the reporting features, you can improve your company’s sales intelligence and save time in analysis while having a global view on your results in real time. You can quickly identify the points of dysfunction. You can adjust the actions of your sales force to improve the situation.

The implementation of a CRM for your sales force is a real tool to improve your business opportunities on a daily basis while mastering your customer relationship.